The Principles of the New Typography
Tschichold was a prolific writer about the subject of typography, publishing 175 articles over 50 years. At the age of 26 he produced his most influential book, The New Typography. The publication, which is today held in great reverence, was a slim, rather small publication with a black cover printed in silver ink. It was organized into two major parts. The first examined the historical roots of the New Typography and argued for its adoption in modern times. Tschichold held traditional book designers in contempt—seeing them as out of step with the world.